ELIXIR
PACKAGE DESIGN · 2023
The objective was to create a design and professional mockupof a line of small-batch beverage packages as a four-packtaster kit. The beverage package will be sold at groverystores, and small artisanal grocers. A variety of 4 hand shaken beverages with a tea base was selected for this assignment. Hand shaken beverages are a type of drinks that are especially popular in Asian countries. Since they are not commonly found in the USA, the idea was to promote this type of new drink through this assignment.
The concept.
The concept behind the labels centers around the ChineseMythology of the four dragons. The world is divided into 4 territories: Austral (South), Nord (North), Orient (East), and Occident (West). Each territotry is guarded and lead by one of the four dragons from the Chinese Mythology. Guardians of each territority competes against each other in an anual sports event called The Grand Prix. The idea was to represent the different flavors of the drink by each dragon playing their specialty sports against each other. Elemental symbolism are also used in the labels to differentiate the drinks.